Trooss
Client
TROOSS is an in-house brand developed by Purple Desk Studio to showcase our full mastery of the value chain, from creation to market launch. Designed as a disruptive textile brand, TROOSS operates both in B2C and B2B as a white-label provider, offering customizable textile products. The brand has successfully established itself in the North African and Middle Eastern markets, with clear ambitions to expand into Europe.
Notre Accompagnement
Purple Desk Studio managed every step of TROOSS’ development, placing innovation and quality at the core of the project. From product design, produced in our in-house manufacturing line in Cairo, to building a strong visual identity and targeted marketing strategy, we delivered a fully turnkey brand. We developed an intuitive e-commerce platform, supported by photo and video campaigns, as well as strategic media buying to ensure a smooth and impactful launch. Additionally, our logistics expertise ensured an optimized supply chain, meeting the needs of both B2C and B2B distribution.
Actions Menées
- Product Design: Innovative textile development and in-house production via our Cairo-based facilities.
- Brand Identity: Creation of TROOSS' visual identity and storytelling.
- E-commerce Development: Design and development of an optimized B2C and B2B platform.
- Launch Campaign: Production of visual content (photos, videos) and targeted marketing strategy (media buying).
- Supply Chain: Implementation of a reliable logistics system for local and international distribution.
Credits
- Designer & Artistic Director : @mankoush
- Photography & Post Production : @elisedarjo
