Purple Desk Studio conceptualized Station 22, a unique and disruptive textile customization station where the worlds of fast food and artistic creation collide. Designed as an immersive experience, Station 22 reinvents the aesthetics of kitchen culture to turn textile personalization into a playful and visually captivating performance.
Purple Desk Studio developed Station 22’s full identity, from the creative concept to the set design execution. Inspired by fast-food spaces, the station features bold visual elements: service counters, menu-inspired signage, and repurposed tools for live textile customization. This intentionally offbeat yet perfectly executed approach places creativity at the center of the customer experience. With its immersive design and confident aesthetic, Station 22 engages visitors, offering them a fun, interactive, and memorable journey.