Lanoai
Client
Lanoai, an innovative lifestyle brand, engaged us to enhance its online presence and captivate its target audience through an optimized digital experience. The project encompassed two main objectives: optimizing their existing website for improved performance and creating a visually striking launch campaign that faithfully reflects the brand's spirit.
Our Approach
Purple Desk Studio collaborated with Lanoai to execute this comprehensive project, from website optimization to the artistic direction of the launch campaign. We focused on enhancing the site's speed, functionality, and user experience while preserving Lanoai's elegant and minimalist aesthetic. For the launch campaign, we managed the production and artistic direction of images and videos that perfectly embody the brand's identity.
Actions Taken
- Website Optimization : Improved performance, simplified navigation, and enhanced responsiveness across all devices.
- Creative Production : Developed a cohesive visual suite (photos and videos) highlighting Lanoai's products and lifestyle.
- Artistic Direction : Crafted a unified visual language for the campaign, ensuring consistency and alignment with the brand.
Credits
- Photo/Video/Post-Production: @melodierouxdufort
- Models: @kandelissa, @zoefck, @nourhajri
- Agency: @folkrstudio
- Studio: @acielouvertstudios
- MUA/Hair: @swan.a
- Artistic Director : @mankoush
