DEODEBA
Client
DEODEBA is a bold project initiated by Purple Desk Studio to showcase its expertise in textile design, brand creation, and product development. The goal was to build a fictional streetwear brand while exploring innovative production processes, combining technical design, 3D digital tools, and a refined art direction for the launch campaign.
Our Approach
Purple Desk Studio developed DEODEBA as a demonstration of its end-to-end capabilities, from ideation to final production. Leveraging the CLO3D software, we designed textile pieces with exceptional technical precision, including the creation of tech packs to guide production at our manufacturing line in Cairo, Egypt. The launch campaign was defined by a strong art direction, blending photo and video shoots to highlight the brand’s minimalist and contemporary identity.
Actions Taken
- Product Design: Development of technical pieces using CLO3D for realistic visualization and optimized production.
- Textile Production: Managed production line in Cairo with rigorous process oversight.
- Art Direction: Creation of a visual campaign with a raw, contemporary aesthetic.
- Photo & Video Shoot: Production of immersive content to promote the collection on social media platforms.
- Tech Packs: Creation of detailed technical tools to ensure product precision and quality.
Credits
- Photo/Video/AD: @getlostsaad, @sdworks.sdworks
- Styling/AD: @mankoush
- Models: @zeinaelogaill, @unnmodels
- Fashion Design : @mankoush
