Cashmere by Kojey Radical
Client
Kojey Radical, the visionary British musician and artist, approached Purple Desk Studio to lay the groundwork for his future merchandising line. The goal was to create a high-end textile product that breaks away from traditional merchandising standards. The result: a custom-knit set that is both elegant and contemporary, leaving a lasting impression while paving the way for a collection designed to resonate with Kojey’s loyal fanbase. This standout set is featured in two of Kojey’s major music videos: “28 & Sublime” (Link) and “Progression Freestyle 1” (Link).
Our Approach
Purple Desk Studio worked closely with Kojey Radical to design and develop a one-of-a-kind knit ensemble, blending creative vision, technical precision, and attention to detail. Every stage of the process was meticulously crafted to capture Kojey’s elegance and artistic energy, from selecting premium materials to achieving a modern and timeless fit. Additionally, we developed a dual merchandising strategy: an exclusive high-end product for the launch and a more accessible version to engage a broader audience.
Actions Taken
- Textile Design & Production: Creation of a custom-knit set aligned with Kojey’s unique visual universe.
- Co-Conception/Production : Sampling + Production x Knitster London.
- Strategic Development: Implementation of a merchandising strategy with both exclusive and accessible versions for fans.
Credits
- Co-Design : @kojeyradical x @mankoush
- Sampling & Conception : @mankoush x @knitsterldn
- Developpement & Production : @knitsterldn
